CEO Norm Goldstein and his daughter Cassidy co-founded BKFK on the premise that young people have much to offer the world and should be encouraged to innovate and share their concepts commercially. At age 11, Cassidy found herself with a common problem: a broken crayon. Her solution? She came up with the idea of turning a plastic holder for cut roses into a device to hold a crayon stub. A few years later, a U.S. patent was issued for Cassidy’s invention (The Crayon Holder)—and it became a commercial product sold on store shelves around the nation.

Cassidy and Norm decided to set up a company that would provide opportunities for the commercial world to learn and profit by harnessing the creativity and innovative spirit of young people. The result was the birth of By Kids For Kids in 2003.

Honors for Norman Goldstein,
CEO and Co-Founder

    • “Purpose Prize Fellow,” an award for individuals who combine their passion and experience for social good, 2006

    • ET3 Education Technology Think Tank TEC Champion Leadership Award, during Congressional Black Caucus, 2006

    • One of the Ten National Innovators Changing Lives in America, selected by CNN, 2007

Honors for Cassidy Goldstein,
Norm’s Daughter and BKFK Co-Founder

    • Named Youth Inventor of the Year by Intellectual Property Owners Education Foundation, 2006.

Honors for BKFK

    • Congressional Recognition via the ET3 TEC Championship Award, 2005

    • The Connecticut Economic Development Association and Connecticut Economic Resource Center’s Eddy Award for developing inventive thinking programs for Connecticut children, shared with Xerox, 2005

    • Congressional Award for Empowering Youth through an Exemplary Public–Private Partnership, 2006